Revenue
You cannot tell if the ads made money
The monthly invoice is precise. What came back from it is a shrug and a screenshot of impressions. So the decision to spend more or stop is being made on a feeling.
Paid media management
Ads that you can prove paid for themselves.
Most businesses running ads can tell you what they spent and nothing else. We build the campaigns, wire up the tracking, and report on enquiries and sales instead of clicks. Flat fee of $500, $1,000, or $2,000 a month. Your ad spend stays on your own card, where you can see every cent of it.
$500 – $2,000/mo
Sound familiar?
Three things quietly costing you money.
If none of these describe you, this is not the right service. Say so on the call and we will point you at the one that is, or tell you that you do not need us.
Operations
You are paying an agency to pay Google
A percentage of spend means your agency earns more the more you spend, whether or not it worked. Nobody in that arrangement is being paid to tell you to spend less.
Visibility
Clicks arrive. Enquiries do not.
Traffic goes up, the form stays quiet. Usually the campaign is fine and the page it lands on is the problem — but with no tracking in place nobody can tell which.
What you get
Campaigns built to be measured, not admired.
Anyone can turn ads on. The work worth paying for is the tracking underneath them and the discipline to switch off what is not returning.
01
Tracking before spending
Conversion tracking, server-side events where it matters, and offline conversions from your CRM — set up before the first campaign goes live, not bolted on when someone asks for a report.
02
Campaigns structured to learn
Search, Performance Max, Meta, and retargeting built so the platform gets clean signals about what a good customer looks like, instead of optimising toward whichever click is cheapest.
03
The words and the images too
Ad copy, headlines, and creative written and produced for each placement, then rotated and tested. Nothing runs for a year untouched because everyone forgot about it.
04
The landing page counts as part of the ad
We check where the traffic lands and say plainly if that page is the reason nothing converts. On Scale we build and test the landing pages as part of the fee.
05
Wasted spend goes out weekly
Search terms, placements, and audiences that spend without returning get excluded on a schedule. This is the unglamorous part that quietly makes the difference.
06
Reports that name a number
Cost per enquiry, cost per sale, and return on spend by channel — plus a straight answer on whether to increase the budget, hold it, or stop.
Pricing
A flat monthly fee. Never a cut of your spend.
You pay for the work, not a percentage of your budget. That way the advice to spend less costs us nothing to give. Ad spend goes on your own card, directly to Google or Meta.
Launch
$500
per month
One platform, properly tracked, actively managed.
- 1 platform (Google or Meta)
- Up to $2,000 a month in ad spend managed
- Account build or rebuild included
- Conversion tracking set up and verified
- Ad copy and creative written for each campaign
- Weekly optimisation and negative keyword work
- Monthly report on cost per enquiry
Growth
$1,000
per month
Both platforms, retargeting, and testing that never stops.
- Up to 2 platforms
- Up to $10,000 a month in ad spend managed
- Everything in Launch
- Retargeting and audience building
- Continuous A/B testing on copy and creative
- Offline conversions imported from your CRM
- Reporting every two weeks and a monthly call
Scale
$2,000
per month
Every channel, landing pages included, reported on profit.
- Unlimited platforms, including YouTube and LinkedIn
- Unlimited ad spend managed
- Everything in Growth
- Landing pages built and split-tested for each campaign
- Feed and shopping campaign management
- Full-funnel attribution wired into your dashboard
- Weekly reporting and a fortnightly strategy call
Ad spend is separate and goes directly on your own card, so you always see the real numbers. No setup fee, no minimum term, and never a percentage of spend.
These prices cover the scope listed above. If you need something bigger — a complex integration, a data migration, custom software — you get a fixed quote after the call, before any work starts.
How it works
Three steps. No surprises.
The same process every time, so you always know what happens next and what it costs.
Step 1
Audit before anyone spends
We look at the existing account, the tracking, and the page traffic lands on, then tell you where the money is actually leaking. Sometimes the answer is that the ads are fine.
Step 2
Build the tracking, then the campaigns
Conversions get defined and verified first. Only then do campaigns go live, so from day one every dollar can be traced to what it produced.
Step 3
Optimise weekly, report on money
Wasted spend cut, tests running, budget moved toward what returns — reported against cost per enquiry and return on spend, not impressions.
Questions
Answered before you ask.
The things people want to know before they book a call. Straight answers, including the prices.
How much does paid media management cost?
$500, $1,000, or $2,000 a month, as a flat fee. $500 manages one platform with up to $2,000 a month in ad spend. $1,000 manages two platforms with up to $10,000 in spend, plus retargeting and continuous testing. $2,000 manages unlimited platforms and spend, and includes landing pages built and split-tested for each campaign.
Is the ad spend included in that fee?
No. Ad spend goes directly on your own card, paid to Google or Meta, and you can see every cent of it in your own account. The monthly fee covers the management work only.
Do you charge a percentage of ad spend?
Never. A percentage means we earn more the more you spend, which makes 'spend less' an expensive sentence for us to say. A flat fee means the advice you get is the advice we would give if it were our own money.
How much should I be spending on ads?
Enough for the platform to gather data, which in most markets means at least $1,000 to $1,500 a month before results are readable. Below that you are usually better off putting the money into search foundations and your website first — and we will tell you so rather than take the retainer.
How long before ads start working?
The first two to four weeks are the platform learning who converts, so early numbers look worse than the eventual ones. Expect a fair read at around 60 days and a confident one at 90. Anyone promising profitability in week one is showing you a cherry-picked chart.
Who owns the ad accounts?
You do. Every Google Ads, Meta, and analytics account is created in your name with you as owner, and we work inside it. If you stop, the account, its history, and all of its learning stay with you.
Do I need a new website before running ads?
Often, yes — and it is cheaper to find that out now. If traffic lands on a page nobody acts on, more clicks just cost more. We check the page during the audit and say plainly whether ads or the page is the thing to fix first.
Is there a contract?
No. Month to month, no setup fee, and no minimum term. Give thirty days' notice and we hand the accounts over in working order.
Not sure which one you need?
Book a consultation