Visibility
You cannot answer a simple question
'Which channel made us the most profit last quarter?' should take ten seconds. Instead it takes two days of exporting and pasting, so nobody asks it — and the decisions get made on gut feel.
Dashboards & reporting
Know exactly what is making you money — by Monday morning.
Right now that answer is spread across your CRM, two ad accounts, Stripe, and a spreadsheet somebody maintains by hand. We pull it into one screen that updates itself. $1,500 to $3,000 to build, then $100 to $300 a month to keep it accurate.
$1,500 – $3,000 build + $100 – $300/mo
Sound familiar?
Three things quietly costing you money.
If none of these describe you, this is not the right service. Say so on the call and we will point you at the one that is, or tell you that you do not need us.
Operations
Reporting eats a full day every month
Export the CSVs, paste them in, fix the formulas somebody broke, rebuild the same chart. Same job every month. New mistakes every time. That is twelve days a year on work a machine should do.
Revenue
Pretty charts, useless numbers
Impressions up. Sessions up. Followers up. None of it tells you whether to spend more, spend less, or stop entirely — which is the only thing you actually needed to know.
What you get
Numbers you can make a decision on.
Not a chart tool pointed at messy exports. A setup that pulls your real data in, agrees what each number means, and keeps running after we leave.
01
One screen, everything on it
Your CRM, Google Ads, Meta, Google Analytics, Stripe, and your spreadsheets in a single view that refreshes on its own. No more opening six tabs to answer one question.
02
Numbers that mean exactly one thing
We write down what counts as a 'qualified lead' and what goes into 'margin' before we build. So two people looking at the same screen reach the same decision instead of arguing about whose figure is right.
03
Each team sees their own version
Leadership sees profit. Marketing sees which channel is working. Operations sees throughput. Same underlying data, framed for the person reading it.
04
It tells you when something breaks
If spend spikes or conversions fall off a cliff, you get an email or a Slack message that day — not when someone notices at month end and it has already cost you three weeks.
05
The reports send themselves
Automatic PDF or email summaries go out on your schedule, to whoever needs them. That is the manual reporting day gone for good.
06
Somebody keeps it alive
When Google or Meta quietly changes how their data comes out, dashboards stop updating and say nothing. The monthly fee is us catching that and fixing it before you make a decision on stale numbers.
Pricing
Pay once to build it. Pay monthly to keep it right.
The build fee covers working out what you need and making it. The monthly covers hosting, alerts, and repairing the data connections when a platform changes something — which they do, regularly, without telling anyone.
Essential
$1,500
one-time build
$100
per month thereafter
Your main numbers in one place, always current.
- Up to 3 tools connected
- Up to 5 people can log in
- Your core numbers and how they are trending
- Updates itself every day
- Reports emailed on a schedule
- Hosting, monitoring, and support in the monthly
Operations
$2,250
one-time build
$200
per month thereafter
Your own metrics, alerts when things move, and a view per team.
- Up to 6 tools connected
- Up to 15 people can log in
- Everything in Essential
- Metrics calculated your way, not the tool's way
- Alerts when a number moves more than it should
- Each team sees only what they need
- Updates itself every hour
Command
$3,000
one-time build
$300
per month thereafter
Everything connected, plus a quarterly session on what to do about it.
- Unlimited tools connected
- Unlimited people
- Everything in Operations
- Custom modelling and forecast views
- API access to your own numbers
- Priority support
- Quarterly strategy and review session
If your setup needs a paid warehouse or BI licence, that goes on your own card at cost. Most builds run entirely on infrastructure already covered by the monthly fee.
These prices cover the scope listed above. If you need something bigger — a complex integration, a data migration, custom software — you get a fixed quote after the call, before any work starts.
How it works
Three steps. No surprises.
The same process every time, so you always know what happens next and what it costs.
Step 1
Start with the decisions
Not the data. Which questions do you need answered every week, and what would you do differently if you could answer them?
Step 2
Agree what each number means
We map the sources and write the definitions down, in plain English, before building. This is the step everyone skips and later regrets.
Step 3
Build, check, then maintain
We build it, check every figure against your existing reports until they match, train your team, and keep it running.
Questions
Answered before you ask.
The things people want to know before they book a call. Straight answers, including the prices.
How much does a custom business dashboard cost?
It costs $1,500 to $3,000 to build, then $100 to $300 a month to keep running. $1,500 connects up to 3 tools for 5 people. $2,250 connects up to 6 tools for 15 people and adds alerts. $3,000 connects everything, for unlimited people, with custom forecasting and a quarterly review session.
What am I actually paying for every month?
Hosting, monitoring, the automatic refreshes, and repairs. When Google or Meta changes how their data comes out, a dashboard stops updating without announcing it — you would carry on reading numbers that are weeks old. The monthly fee is somebody catching that first. It also covers support and small changes to your views.
What can you connect it to?
CRMs, Google Ads, Meta Ads, Google Analytics, Google Search Console, Stripe, QuickBooks, Google Sheets, Excel, and direct database connections. If a tool has an API or can export on a schedule, it can almost certainly be connected.
How long does it take to build?
About two weeks for Essential, three to four for Operations, and four to six for Command. Most of that time is checking the numbers, because a dashboard nobody trusts is worse than no dashboard at all.
Am I locked into the monthly fee?
No. It is month to month and you can stop any time. If you stop, you keep the build and the setup, but the hosted version, the automatic updates, and support end.
Do you use Looker Studio or build something custom?
Whichever is cheaper for what you need. Looker Studio suits most Essential builds and keeps the cost down. We build custom when the calculations, permissions, or update frequency go past what a standard reporting tool handles cleanly. You get the recommendation on the call, before you pay anything.
Will this replace our monthly reporting?
That is usually the whole point. Summaries go out automatically on your schedule, so nobody exports and pastes anything. Most clients go from roughly a full day of reporting each month to near zero.
Not sure which one you need?
Book a consultation